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Wednesday, October 7, 2026
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The musician gives his £25k prize cash award to grassroots concert halls

Sam Fender accepting the award in Newcastle
He was awarded the Mercury Prize recently in his hometown

The star has donated the entirety of his £25,000 Mercury Prize winnings to the trust for venues, which works to save the Britain's grassroots concert spaces.

Fender was awarded the prize on mid-October as his latest record People Watching was chosen as the best record of the past year.

The musician has opted to give the cash to the MVT, in appreciation of the crucial part grassroots venues played in his early career.

"I personally couldn't be pursuing what I am doing today if it wasn't for all the performances I performed around the North East, and beyond, when I was beginning," said Sam Fender. "These venues are renowned, but they are in difficulty."

Beginning in 2023, at least 150 of these locations have ceased operations – roughly 16 percent of the whole industry in the UK.

Over the past year, well-known musicians including Pulp, Coldplay, the singer Katy Perry and Sheeran have all backed the trust in its efforts to help venues survive, by including a modest fee to their ticket prices, which goes to help independent venues.

He also participated, generating in excess of £100,000 on his 2024 arena tour to support 38 small stages across Britain.

The donation helped locations that were confronting potential shutdown due to issues caused by water damage, fires and bereavements, as well as licensing issues, court cases and noise complaints.

Other venues received monetary aid in upgrading amenities and sound and lighting systems that helped musicians and audiences.

"The concept that money from shows in major spaces supports the local stages, where it all starts for performers like me, is just sensible," Sam Fender has commented.

The band Pulp on stage
The group are one of the many acts who contributed their award prize money to charity

Fender is far from the only musician to contribute his award prize money to good deeds.

When they won the prize in the mid-90s for their record their work, frontman Jarvis Cocker declared that the group would donate their cash to the organization War Child.

In 2002, musician the artist shared her prize across several charities, such as the NSPCC and a charity for Sickle Cell.

"I also contributed a thousand pounds to Highgate Newtown, to their gymnastics program, because I practiced gymnastics when I was younger and they needed updated gear," Ms Dynamite explained to a publication.

Previously, they contributed their prize money to the community center that supported their group, as well as other independent music bodies.

And 1994 winners they contributed their prize to a charity for MS after a friend was identified with the condition.

"The victory was sufficient," stated artist Heather Small. "The cash was the extra but we didn't require the cherry, because we had the main prize. So our victory impacted another person's life."

Recently, the Music Venues Trust shared it had rescued a couple of local spots in south-east England, by transferring them to local control.

One venue in Southampton and the other in the city were acquired under the public acquisition program, which is backed by Arts Council England and enthusiasts who purchase "ownership units" in the venues.

DH
By

Dale Hill

Elara is a Toronto-based business strategist with over a decade of experience in scaling startups and advising SMEs across Canada.

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