The platform is rolling out a fresh option that enables them to reduce the quantity of artificial intelligence-produced media appearing in their timelines. This initiative comes as the service disclosed that it presently contains over 1 bn content made with AI.
Pilot Phase and Launch
The update is in a pilot phase over the coming weeks before a widespread launch. This shift comes amid a increase in content created by AI, fueled by new video-generation tools.
The Broader AI Trend
It has been noted that almost a tenth of the most rapidly expanding video streams on another major platform primarily display content made by AI. A considerable share of this content is considered “AI slop”, a phrase for substandard, factory-style content that is frequently illogical or bizarre.
Based on user feedback that a lot of users appreciate content made with AI tools, including digital art to science explainers, and we aim to provide users the option to adjust the amount of that, depending on their own likes,” commented a spokesperson.
AI on the Platform
TikTok shared that there are presently 1.3bn videos on its network tagged as artificially created. In total, more than 100 mn videos are added to the service every day, making clips made by AI a limited percentage of its overall inventory.
Customizing Your Feed
Users will be able to decrease or raise the volume of AI-generated videos they watch by accessing the topic control feature in the app and selecting “AI-generated content”. Other topics that can already be adjusted under the filter cover current affairs, style, cosmetics, and choreography.
AI Disclosure Rules
The platform’s guidelines mandate creators to tag convincing artificially created content, and it forbids dangerous AI impersonations of celebrities or emergencies. Any authentic-looking artificial content that is not labeled can be taken down under its community policies.
In addition, the service will from now on apply an artificially created tag to content produced via its proprietary AI systems, or flagged by an collaborative effort for spotting AI-generated material. This step is aimed to help prevent users from trying to circumvent the tagging system.
Responsible AI Funding
TikTok is furthermore establishing a $2 million AI literacy fund for professionals and institutions to create educational content about ethical AI use. This program will benefit educational bodies focused on educating programming and robotics.
Content Safety Approach
The platform has justified its moderation strategy, following debate over proposals to cut jobs for a large number of content moderators in the UK. It is planning to reduce hundreds of positions in its user protection team in its British office, with trade unions and internet security professionals expressing worry that humans are being replaced by automated systems.
A senior executive clarified that people-led review would remain essential, but artificial intelligence can safeguard staff by eliminating the most distressing content ahead of it has to be seen by people. TikTok announced a 76% decrease in disturbing and violent content reviewed by human moderators over the past year due to reliance on its AI tools.
We believe it is crucial to integrate people and machines to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we also think it’s very important to minimize viewing of dangerous material as rapidly, which is why a extensive automated help is proving valuable process content quickly.”
